Groupon.com is a new coupon concept that is coming to Vancouver. They’ve been doing heavy web advertising today, I guess they are geo-targeting the Lower Mainland. The concept, is that a store offers a discount, usually a discounted gift certificate such as $12 for a $25 Gift Card, and Groupon members buy-in. The offer only goes live if a minimum number of Groupon members joins the deal. It’s been in the USA for a while, I think I heard about it a few months ago.
I did a quick Google search to find out example deals, this article about the San Jose site came up.
I signed up, so that I can see which local retailers give Groupon.com a try. If you’re into new marketing concepts, or if you are a retailer yourself, sign up for your own Groupon.com Vancouver account – yes, I get a referral credit for that link.
I’m keeping an eye on Groupon in Vancouver. If it hits critical mass, I suspect that one or more of my retail clients will be experimenting on Groupon.com sooner rather than later.