Picking an Email Address – Don’t use a Free Account from your ISP
Wednesday, July 14th, 2010I’m about to rant about our local cable internet provider, Shaw’s, mediocre email. Their hit-and-miss SPAM filters decided to block an email newsletter that I manage for a local retailer. I hate it when that happens. Shaw.ca email addresses are about 25% of the list, so when they block a message, I know. And it makes my numbers look bad.
When picking an email address, you have three general options:
What should you use?
I strongly recommend that you use a webmail provider. Especially Google’s Gmail.com. However, Microsoft’s Hotmail.com and Yahoo’s Mail are satisfactory too, certainly better than your ISP.
Why?
The proof is in the pudding. Most people don’t maintain an email address at major email providers for testing purposes. I do. The test shaw.ca email address is full of opt-in email newsletters that have been misfiled as SPAM. Including the occasional one that is managed by me.
There will probably be more posts regarding email newsletters, particularly ones in BC and Alberta. It’s something I deal with a lot, and it’s about time I share some tidbits.