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	<title>The Perceptus Back Story &#187; marketing</title>
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	<link>http://blog.perceptus.ca</link>
	<description>Issues and adventures in the life of a Canadian micro-sized geek company</description>
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		<title>The Importance of Customer Feedback Surveys!</title>
		<link>http://blog.perceptus.ca/2010/10/22/the-importance-of-customer-feedback-surveys/</link>
		<comments>http://blog.perceptus.ca/2010/10/22/the-importance-of-customer-feedback-surveys/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 23:49:50 +0000</pubDate>
		<dc:creator>leonard</dc:creator>
				<category><![CDATA[incrementalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[papayapolls.com]]></category>
		<category><![CDATA[print-bingo.com]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[responses]]></category>
		<category><![CDATA[survey]]></category>

		<guid isPermaLink="false">http://blog.perceptus.ca/?p=309</guid>
		<description><![CDATA[We admit it.  There is room for improvement at print-bingo.com.   We still firmly believe we operate the best web based bingo card generator.  Period.  However, there always has been a long list of items on the to-do list.  In our defense, we never really expected the site to continue to grow the way that it [...]]]></description>
			<content:encoded><![CDATA[<p>We admit it.  There is room for improvement at print-bingo.com.   We still firmly believe we operate the <a href="http://print-bingo.com">best web based bingo card generator</a>.  Period.  However, there always has been a long list of items on the to-do list.  In our defense, we never really expected the site to continue to grow the way that it has.  In many ways, features were put-off until the traffic justified the effort.</p>
<p>We decided that we were long overdue to start actively seeking  feedback from our paid  users.  So we did.  Obviously, we used our own <a href="http://papayapolls.com">hosted survey service, PapayaPolls.com</a>.  Eventually, we&#8217;ll create a separte survey for non-Premium users of our site too.  Both will be updated and revised as we go along.</p>
<p>We&#8217;ve got a handful of responses so far.  While there are no clear patterns, the input is extremely valuable.  It&#8217;s a highly recommended exercise.   After all, shouldn&#8217;t all decisions be data driven, if possible?</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Groupon.com is coming to Vancouver</title>
		<link>http://blog.perceptus.ca/2010/03/19/groupon-com-is-coming-to-vancouver/</link>
		<comments>http://blog.perceptus.ca/2010/03/19/groupon-com-is-coming-to-vancouver/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 05:21:00 +0000</pubDate>
		<dc:creator>leonard</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[vancouver]]></category>
		<category><![CDATA[coming]]></category>
		<category><![CDATA[coupon]]></category>
		<category><![CDATA[group]]></category>
		<category><![CDATA[groupon]]></category>

		<guid isPermaLink="false">http://blog.perceptus.ca/?p=243</guid>
		<description><![CDATA[Groupon.com is a new coupon concept that is coming to Vancouver. They&#8217;ve been doing heavy web advertising today, I guess they are geo-targeting the Lower Mainland. The concept, is that a store offers a discount, usually a discounted gift certificate such as $12 for a $25 Gift Card, and Groupon members buy-in. The offer only [...]]]></description>
			<content:encoded><![CDATA[<p>Groupon.com is a new coupon concept that is coming to Vancouver.  They&#8217;ve been doing heavy web advertising today, I guess they are geo-targeting the Lower Mainland. The concept, is that a store offers a discount, usually a discounted gift certificate such as $12 for a $25 Gift Card, and Groupon members buy-in.  The offer only goes live if a minimum number of Groupon members joins the deal.  It&#8217;s been in the USA for a while, I think I heard about it a few months ago.</p>
<p>I did a quick Google search to find out example deals, <a rel=nofollow target=_blank href="http://www.examiner.com/x-20933-San-Jose-Easy-Meals-Examiner~y2010m2d19-Todays-Groupon-deal-25-for-50-worth-of-eclectic-modern-Indian-dining-at-Junnoon-in-Palo-Alto">this article about the San Jose site came up</a>.   </p>
<p>I signed up, so that I can see which local retailers give Groupon.com a try. If you&#8217;re into new marketing concepts, or if you are a retailer yourself, sign up for your own <a href="http://www.groupon.com/r/uu1408514">Groupon.com Vancouver</a> account &#8211; yes, I get a referral credit for that link.  </p>
<p>I&#8217;m keeping an eye on  Groupon in Vancouver.  If it hits critical mass,  I suspect that one or more of my retail clients will be experimenting on Groupon.com sooner rather than later.</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>A great user generated video about Naque for Unique Names</title>
		<link>http://blog.perceptus.ca/2010/01/21/user-generated-video-naque-for-unique-names/</link>
		<comments>http://blog.perceptus.ca/2010/01/21/user-generated-video-naque-for-unique-names/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 07:56:04 +0000</pubDate>
		<dc:creator>leonard</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[unique names]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[naque]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[user]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://blog.perceptus.ca/?p=220</guid>
		<description><![CDATA[We were absolutely floored to stumble upon this great video about the Naque for Unique Names website! This clever young fellow, DamageTutorials, seems to really enjoy creating his usernames with unique-names.com. Not only is it a better quality video than we would ever be able to make, coming from us it would literally be self-promotion. [...]]]></description>
			<content:encoded><![CDATA[<p>We were absolutely floored to stumble upon this great video about the <a href="http://unique-names.com">Naque for Unique Names</a> website!</p>
<p>This clever young fellow, DamageTutorials, seems to really enjoy creating his usernames with <a href="http://unique-names.com">unique-names.com</a>.</p>
<p>Not only is it a better quality video than we would ever be able to make, coming from us it would literally be self-promotion.  When this fellow does it, it&#8217;s much more believable. </p>
<p>Thanks DamageTutorials!  You made our day.</p>
<p>Update:  Rats, it appears that DamageTutorials&#8217; YouTube account has been deactivated.  We&#8217;re hosting the video here on the blog, we can&#8217;t find contact information for DamageTutorials&#8230; so if you happen to see this, drop us a line.</p>
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<p>Here&#8217;s the original YouTube video embed, though, it probably will never work again:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ghQ82ILS4zo&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/ghQ82ILS4zo&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Check out the video <i>DamageTutorial&#8217;s &#8211; Unique names &#8211; Thinks of a username for you in seconds</i> on YouTube.  Make sure that you turn on your speakers, the narration is quite good.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.perceptus.ca/2010/01/21/user-generated-video-naque-for-unique-names/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FidoListens.ca?  Who are you?</title>
		<link>http://blog.perceptus.ca/2009/07/03/fido-listens-ca-who-are-you/</link>
		<comments>http://blog.perceptus.ca/2009/07/03/fido-listens-ca-who-are-you/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 23:09:24 +0000</pubDate>
		<dc:creator>leonard</dc:creator>
				<category><![CDATA[email]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[papayapolls.com]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[fido]]></category>
		<category><![CDATA[fidolistens.ca]]></category>
		<category><![CDATA[ipsos]]></category>
		<category><![CDATA[itracks.com]]></category>
		<category><![CDATA[papaya polls]]></category>
		<category><![CDATA[survey]]></category>

		<guid isPermaLink="false">http://blog.perceptus.ca/?p=140</guid>
		<description><![CDATA[I care about email security and transparency of email content a lot.  I deal with it all the time as a contractor who produces a email newsletters for local retailers.  I&#8217;m also the guy who teaches end users (including family) to be extremely skeptical about all the email they receive because 90% of it is [...]]]></description>
			<content:encoded><![CDATA[<p>I care about email security and transparency of email content a lot.  I deal with it all the time as a contractor who produces a email newsletters for local retailers.  I&#8217;m also the guy who teaches end users (including family) to be extremely skeptical about all the email they receive because 90% of it is fake, SPAM, and scams.</p>
<p>So, I get peeved when larger firms do email communications wrong.</p>
<p>Today I received an email invite from a company claiming to do work for Fido.  I think it&#8217;s cringe-worthy.</p>
<p>My first step in my research was a quick glance at the Fido homepage &#8211; no mention of a new survey program, though, I didn&#8217;t really expect to find one.</p>
<p>Looking strictly at the email itself then, here are some tidbits:</p>
<p>Subject line:  <em>Invitation to Join the Fido Listens Panel</em></p>
<p><em>OK so far.</em><em><br />
</em></p>
<p>From: <em>Fido Listens Team &lt;fidolistens@itracks.com&gt;</em></p>
<p><em>Who is iTracks.com? I&#8217;ve certainly never heard of them.  Definitely a yellow caution flag.<br />
</em></p>
<p>The email copy talks about a survey and some prizes for participating in Fido&#8217;s latest customer feedback thing.</p>
<p><em>A lot of scams offer prizes or financial incentives.   Can you get two yellow caution flags?  Or maybe just upgrade to a larger one.</em></p>
<p>The survey link goes to  https://surveys.itracks.com/survey/RogersFido_4?ID=xxxxxxx.</p>
<p><em>Well,  iTracks.com hosts the survey.  Their homepage looks legitimate at least.  Funny, I was expecting iTracks.com to be an online MP3 store.</em></p>
<p>And a support email address of support@fidolistens.ca.</p>
<p><em>Wait, now what is fidolistens.ca? More on Fido Listens later on.</em></p>
<p>And a contact mail address of Ipsos Reid, a well respected research firm based in Vancouver.</p>
<p><em>Ah! I&#8217;ve heard of them. Actually, I know people who have worked there. Of course, anyone can write an email with someone else&#8217;s legitimate mail address.</em></p>
<p>So, let&#8217;s review. Yes, I am a Fido cellphone user.  But who is iTracks.com?  Do I really believe that they got my email address from Fido? Who is FidoListens.ca?  And is IPSOS really involved?</p>
<p>fidolistens.ca?  At least this was somewhat comforting.  The vanity domain of fidolistens.ca forwards to https://iaf.ipsos.ca&#8230;, i.e. a page belonging to IPSOS and transparently hosted by them on their own domain.</p>
<p>In the end, I feel comfortable doing a survey that is hosted by IPSOS.  But that&#8217;s only because I know that IPSOS Reid is a legitimate firm.  A little over a year ago I ranted about another Fido survey attempt in my blog post, <a href="http://blog.perceptus.ca/2008/04/04/survey-domain/">How to Properly Use 3rd Party Web Services</a>, I didn&#8217;t feel comfortable with the firm conducting that survey.</p>
<p>If you are using a 3rd party firm for surveys or anything that is customer related, please make it easy to verify that it&#8217;s legitimate.  At <a href="http://papayapolls.com">Papaya Polls</a>, we offer to host our pages under your own subdomain.  It works great and it is very confidence inspiring.  I would have zero hesitation in doing a survey which had a web address of http://fidolistens.fido.ca or http://surveys.fido.ca.</p>
<p>Anyway, enough ranting.  Time to enjoy the sun.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.perceptus.ca/2009/07/03/fido-listens-ca-who-are-you/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Customizable Christmas Bingo Cards</title>
		<link>http://blog.perceptus.ca/2008/12/13/custom-christmas-bingo-card/</link>
		<comments>http://blog.perceptus.ca/2008/12/13/custom-christmas-bingo-card/#comments</comments>
		<pubDate>Sun, 14 Dec 2008 05:50:18 +0000</pubDate>
		<dc:creator>leonard</dc:creator>
				<category><![CDATA[bingo cards]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[print-bingo.com]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[bingo]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[customizable]]></category>

		<guid isPermaLink="false">http://blog.perceptus.ca/?p=73</guid>
		<description><![CDATA[It&#8217;s that time of year again!  Our Christmas tree is up.  Is yours? If you&#8217;re a teacher, event host, or group organizer that is looking for a fun way to celebrate the festive season, Perceptus suggests that you visit our web based bingo card generating site, print-bingo.com and generate your free (and customizable) Christmas themed [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s that time of year again!  Our Christmas tree is up.  Is yours?</p>
<p>If you&#8217;re a teacher, event host, or group organizer that is looking for a fun way to celebrate the festive season, Perceptus suggests that you visit our <a title="web based bingo card generating site" href="http://print-bingo.com">web based bingo card generating site</a>, print-bingo.com and generate your free (and customizable) <a title="Christmas themed bingo cards" href="http://print-bingo.com/word-list/Christmas">Christmas themed bingo cards</a>.</p>
<p>Of course you&#8217;re free to create non-Christian bingo themed cards for the holidays. You can start your custom bingo cards by editing our word list for the <a title="Winter Holidays Bingo Cards" href="http://print-bingo.com/word-list/Winter-Holidays">Winter Holidays</a>.</p>
<p>As always, basic use of our site is free. But you&#8217;re welcome to upgrade to a Premium access account for only $10.</p>
<p>Merry Christmas!</p>
]]></content:encoded>
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