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	<title>The Perceptus Back Story &#187; marketing</title>
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	<link>http://blog.perceptus.ca</link>
	<description>Issues and adventures in the life of a Canadian micro-sized geek company</description>
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		<title>Groupon.com is coming to Vancouver</title>
		<link>http://blog.perceptus.ca/2010/03/19/groupon-com-is-coming-to-vancouver/</link>
		<comments>http://blog.perceptus.ca/2010/03/19/groupon-com-is-coming-to-vancouver/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 05:21:00 +0000</pubDate>
		<dc:creator>leonard</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[vancouver]]></category>
		<category><![CDATA[coming]]></category>
		<category><![CDATA[coupon]]></category>
		<category><![CDATA[group]]></category>
		<category><![CDATA[groupon]]></category>

		<guid isPermaLink="false">http://blog.perceptus.ca/?p=243</guid>
		<description><![CDATA[Groupon.com is a new coupon concept that is coming to Vancouver. They&#8217;ve been doing heavy web advertising today, I guess they are geo-targeting the Lower Mainland. The concept, is that a store offers a discount, usually a discounted gift certificate such as $12 for a $25 Gift Card, and Groupon members buy-in. The offer only [...]]]></description>
			<content:encoded><![CDATA[<p>Groupon.com is a new coupon concept that is coming to Vancouver.  They&#8217;ve been doing heavy web advertising today, I guess they are geo-targeting the Lower Mainland. The concept, is that a store offers a discount, usually a discounted gift certificate such as $12 for a $25 Gift Card, and Groupon members buy-in.  The offer only goes live if a minimum number of Groupon members joins the deal.  It&#8217;s been in the USA for a while, I think I heard about it a few months ago.</p>
<p>I did a quick Google search to find out example deals, <a rel=nofollow target=_blank href="http://www.examiner.com/x-20933-San-Jose-Easy-Meals-Examiner~y2010m2d19-Todays-Groupon-deal-25-for-50-worth-of-eclectic-modern-Indian-dining-at-Junnoon-in-Palo-Alto">this article about the San Jose site came up</a>.   </p>
<p>I signed up, so that I can see which local retailers give Groupon.com a try. If you&#8217;re into new marketing concepts, or if you are a retailer yourself, sign up for your own <a href="http://www.groupon.com/r/uu1408514">Groupon.com Vancouver</a> account &#8211; yes, I get a referral credit for that link.  </p>
<p>I&#8217;m keeping an eye on  Groupon in Vancouver.  If it hits critical mass,  I suspect that one or more of my retail clients will be experimenting on Groupon.com sooner rather than later.</p>
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		<title>A great user generated video about Naque for Unique Names</title>
		<link>http://blog.perceptus.ca/2010/01/21/user-generated-video-naque-for-unique-names/</link>
		<comments>http://blog.perceptus.ca/2010/01/21/user-generated-video-naque-for-unique-names/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 07:56:04 +0000</pubDate>
		<dc:creator>leonard</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[unique names]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[naque]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[user]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://blog.perceptus.ca/?p=220</guid>
		<description><![CDATA[We were absolutely floored to stumble upon this great video about the Naque for Unique Names website! This clever young fellow, DamageTutorials, seems to really enjoy creating his usernames with unique-names.com. Not only is it a better quality video than we would ever be able to make, coming from us it would literally be self-promotion. [...]]]></description>
			<content:encoded><![CDATA[<p>We were absolutely floored to stumble upon this great video about the <a href="http://unique-names.com">Naque for Unique Names</a> website!</p>
<p>This clever young fellow, DamageTutorials, seems to really enjoy creating his usernames with <a href="http://unique-names.com">unique-names.com</a>.</p>
<p>Not only is it a better quality video than we would ever be able to make, coming from us it would literally be self-promotion.  When this fellow does it, it&#8217;s much more believable. </p>
<p>Thanks DamageTutorials!  You made our day.</p>
<p>Update:  Rats, it appears that DamageTutorials&#8217; YouTube account has been deactivated.  We&#8217;re hosting the video here on the blog, we can&#8217;t find contact information for DamageTutorials&#8230; so if you happen to see this, drop us a line.</p>
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<p>Here&#8217;s the original YouTube video embed, though, it probably will never work again:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ghQ82ILS4zo&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/ghQ82ILS4zo&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Check out the video <i>DamageTutorial&#8217;s &#8211; Unique names &#8211; Thinks of a username for you in seconds</i> on YouTube.  Make sure that you turn on your speakers, the narration is quite good.</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FidoListens.ca?  Who are you?</title>
		<link>http://blog.perceptus.ca/2009/07/03/fido-listens-ca-who-are-you/</link>
		<comments>http://blog.perceptus.ca/2009/07/03/fido-listens-ca-who-are-you/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 23:09:24 +0000</pubDate>
		<dc:creator>leonard</dc:creator>
				<category><![CDATA[email]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[papayapolls.com]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[fido]]></category>
		<category><![CDATA[fidolistens.ca]]></category>
		<category><![CDATA[ipsos]]></category>
		<category><![CDATA[itracks.com]]></category>
		<category><![CDATA[papaya polls]]></category>
		<category><![CDATA[survey]]></category>

		<guid isPermaLink="false">http://blog.perceptus.ca/?p=140</guid>
		<description><![CDATA[I care about email security and transparency of email content a lot.  I deal with it all the time as a contractor who produces a email newsletters for local retailers.  I&#8217;m also the guy who teaches end users (including family) to be extremely skeptical about all the email they receive because 90% of it is [...]]]></description>
			<content:encoded><![CDATA[<p>I care about email security and transparency of email content a lot.  I deal with it all the time as a contractor who produces a email newsletters for local retailers.  I&#8217;m also the guy who teaches end users (including family) to be extremely skeptical about all the email they receive because 90% of it is fake, SPAM, and scams.</p>
<p>So, I get peeved when larger firms do email communications wrong.</p>
<p>Today I received an email invite from a company claiming to do work for Fido.  I think it&#8217;s cringe-worthy.</p>
<p>My first step in my research was a quick glance at the Fido homepage &#8211; no mention of a new survey program, though, I didn&#8217;t really expect to find one.</p>
<p>Looking strictly at the email itself then, here are some tidbits:</p>
<p>Subject line:  <em>Invitation to Join the Fido Listens Panel</em></p>
<p><em>OK so far.</em><em><br />
</em></p>
<p>From: <em>Fido Listens Team &lt;fidolistens@itracks.com&gt;</em></p>
<p><em>Who is iTracks.com? I&#8217;ve certainly never heard of them.  Definitely a yellow caution flag.<br />
</em></p>
<p>The email copy talks about a survey and some prizes for participating in Fido&#8217;s latest customer feedback thing.</p>
<p><em>A lot of scams offer prizes or financial incentives.   Can you get two yellow caution flags?  Or maybe just upgrade to a larger one.</em></p>
<p>The survey link goes to  https://surveys.itracks.com/survey/RogersFido_4?ID=xxxxxxx.</p>
<p><em>Well,  iTracks.com hosts the survey.  Their homepage looks legitimate at least.  Funny, I was expecting iTracks.com to be an online MP3 store.</em></p>
<p>And a support email address of support@fidolistens.ca.</p>
<p><em>Wait, now what is fidolistens.ca? More on Fido Listens later on.</em></p>
<p>And a contact mail address of Ipsos Reid, a well respected research firm based in Vancouver.</p>
<p><em>Ah! I&#8217;ve heard of them. Actually, I know people who have worked there. Of course, anyone can write an email with someone else&#8217;s legitimate mail address.</em></p>
<p>So, let&#8217;s review. Yes, I am a Fido cellphone user.  But who is iTracks.com?  Do I really believe that they got my email address from Fido? Who is FidoListens.ca?  And is IPSOS really involved?</p>
<p>fidolistens.ca?  At least this was somewhat comforting.  The vanity domain of fidolistens.ca forwards to https://iaf.ipsos.ca&#8230;, i.e. a page belonging to IPSOS and transparently hosted by them on their own domain.</p>
<p>In the end, I feel comfortable doing a survey that is hosted by IPSOS.  But that&#8217;s only because I know that IPSOS Reid is a legitimate firm.  A little over a year ago I ranted about another Fido survey attempt in my blog post, <a href="http://blog.perceptus.ca/2008/04/04/survey-domain/">How to Properly Use 3rd Party Web Services</a>, I didn&#8217;t feel comfortable with the firm conducting that survey.</p>
<p>If you are using a 3rd party firm for surveys or anything that is customer related, please make it easy to verify that it&#8217;s legitimate.  At <a href="http://papayapolls.com">Papaya Polls</a>, we offer to host our pages under your own subdomain.  It works great and it is very confidence inspiring.  I would have zero hesitation in doing a survey which had a web address of http://fidolistens.fido.ca or http://surveys.fido.ca.</p>
<p>Anyway, enough ranting.  Time to enjoy the sun.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Customizable Christmas Bingo Cards</title>
		<link>http://blog.perceptus.ca/2008/12/13/custom-christmas-bingo-card/</link>
		<comments>http://blog.perceptus.ca/2008/12/13/custom-christmas-bingo-card/#comments</comments>
		<pubDate>Sun, 14 Dec 2008 05:50:18 +0000</pubDate>
		<dc:creator>leonard</dc:creator>
				<category><![CDATA[bingo cards]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[print-bingo.com]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[bingo]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[customizable]]></category>

		<guid isPermaLink="false">http://blog.perceptus.ca/?p=73</guid>
		<description><![CDATA[It&#8217;s that time of year again!  Our Christmas tree is up.  Is yours? If you&#8217;re a teacher, event host, or group organizer that is looking for a fun way to celebrate the festive season, Perceptus suggests that you visit our web based bingo card generating site, print-bingo.com and generate your free (and customizable) Christmas themed [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s that time of year again!  Our Christmas tree is up.  Is yours?</p>
<p>If you&#8217;re a teacher, event host, or group organizer that is looking for a fun way to celebrate the festive season, Perceptus suggests that you visit our <a title="web based bingo card generating site" href="http://print-bingo.com">web based bingo card generating site</a>, print-bingo.com and generate your free (and customizable) <a title="Christmas themed bingo cards" href="http://print-bingo.com/word-list/Christmas">Christmas themed bingo cards</a>.</p>
<p>Of course you&#8217;re free to create non-Christian bingo themed cards for the holidays. You can start your custom bingo cards by editing our word list for the <a title="Winter Holidays Bingo Cards" href="http://print-bingo.com/word-list/Winter-Holidays">Winter Holidays</a>.</p>
<p>As always, basic use of our site is free. But you&#8217;re welcome to upgrade to a Premium access account for only $10.</p>
<p>Merry Christmas!</p>
]]></content:encoded>
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		</item>
		<item>
		<title>How to Properly Use 3rd Party Web Services</title>
		<link>http://blog.perceptus.ca/2008/04/04/survey-domain/</link>
		<comments>http://blog.perceptus.ca/2008/04/04/survey-domain/#comments</comments>
		<pubDate>Fri, 04 Apr 2008 23:51:17 +0000</pubDate>
		<dc:creator>leonard</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[papayapolls.com]]></category>
		<category><![CDATA[confidence]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[dns]]></category>
		<category><![CDATA[domain]]></category>
		<category><![CDATA[fido]]></category>
		<category><![CDATA[outsource]]></category>
		<category><![CDATA[survey]]></category>
		<category><![CDATA[survey.example.com]]></category>

		<guid isPermaLink="false">http://blog.perceptus.ca/2008/04/04/survey-domain/</guid>
		<description><![CDATA[Today I got an email marketing message from Fido, my cellphone provider. Probably. Unfortunately, Fido used a third party email and contest manager that makes me unsure if the email is real or a scam. The email &#8220;from&#8221; line looks good: fido.communication@fidomobile.ca. But it&#8217;s trivial to fake a &#8220;from&#8221; line. The email &#8220;reply-to&#8221;: fido.communication(xxxxxx)@mail.konversation.com I [...]]]></description>
			<content:encoded><![CDATA[<p>Today I got an email marketing message from Fido, my cellphone provider.</p>
<p>Probably.</p>
<p>Unfortunately, Fido used a third party email and contest manager that makes me unsure if the email is real or a scam.</p>
<p>The email &#8220;from&#8221; line looks good: fido.communication@fidomobile.ca.</p>
<p>But it&#8217;s trivial to fake a &#8220;from&#8221; line.</p>
<p>The email &#8220;reply-to&#8221;: fido.communication<em>(xxxxxx)</em>@mail.konversation.com</p>
<p>I removed the x&#8217;s which I suspect are unique to my email address and used for mail list management.  It doesn&#8217;t really matter.  Is this address confidence inspiring to the non-technical user? Nope.</p>
<p>Worse, the email is about a contest.  In the email there is a link to enter the contest:</p>
<p>http://kmkapp01.konversation.com/Fido/eNewsletter/Default.aspx?langue=en</p>
<p>What is Konversation.com?  And why should I enter my phone and other info into a website that doesn&#8217;t even spell <em>conversation </em>properly? (That&#8217;s a joke, I realize it&#8217;s a cute mispelling used for a website name).  Sure, there are Fido logos in the email and on the web page.  But who knows?  I&#8217;ve seen fake bank websites that also look authentic.  It&#8217;s easy to copy logos and verbage.</p>
<p>In the end, I decided to skip this contest.  Who knows if it&#8217;s a real contest or not.  Besides, I never win prizes anyway.</p>
<p>What should companies do?  Use their own domain for everything because they&#8217;re much harder to use fraudulently.  If they choose to outsource bulk email, use a provider that can use &#8220;bulkmailer.example.com&#8221; for their messages.  For contests?  &#8220;contests.example.com&#8221;.  For surveys, &#8220;surveys.example.com&#8221;.</p>
<p>In fact, that&#8217;s exactly what we offer with the <a href="http://papayapolls.com/web/features/custom-survey-domain.html" title="Custom Survey Domain">custom survey domain</a> feature of <a href="http://papayapolls.com" title="web surveys">PapayaPolls.com</a>.  We have several clients who host surveys using a subdomain of their primary domain.</p>
<p>It works for everyone.  The end survey respondents are confident that the survey is legitimately from our customer.  Our customers are happy that their survey respondents are confident, and thus willing to answer the survey.  And we&#8217;re happy to have paying customers.</p>
<p>So there you go.  A rant and an advertisment for one of our websites all rolled into one.  Not bad for a Friday afternoon.</p>
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